Archive for: December, 2009

News for tweens? OMG!

Everybody bemoans the absence of the “youth” audience from newspapers, radio, and TV.   How, they ask, can there be any future for legacy media if young people aren’t  reading, listening or watching? One answer might be a site called TweenTribune, which should be a local news editor’s dream when it comes to reaching “tomorrow’s” news [...]

Retailers Dumping More Into Paid Search

Retailers Dumping More Into Paid Search

U .S. retailers spent 7% more on paid search campaigns between October and mid-November 2009 across all major search engines — Google, Bing, Yahoo — compared with the same time last year, according to the SearchIgnite Mid Q4 2009 U.S. Search Marketing Report released Monday. Read more at MediaPost

At The Dallas News, a New “Bold Strategy”: Section Editors Reporting to Sales Managers

At The Dallas News, a New “Bold Strategy”: Section Editors Reporting to Sales Managers

By Robert Wilonsky Thu., Dec. 3 2009 Bob Mong After the jump, you will find a memo Dallas Morning News editor Bob Mong and senior vice president of sales Cyndy Carr sent to everyone at A.H. Belo Corp. Wednesday afternoon outlining what they call a “business/news integration.” Which means? As of yesterday, some section editors [...]

Some (different) advice for small-town papers

Some (different) advice for small-town papers

By Steve Outing on Nov 30, 2009 My latest Editor & Publisher Online column has been posted: Some (Unasked-for) Advice for Smaller, Non-Metro Newspapers

Second suitor looks at Telegram &Gazette

Second suitor looks at Telegram &Gazette

By Shaun Sutner TELEGRAM & GAZETTE STAFF Mr. Greene, 54, was listed at No. 355 on Forbes magazine’s 2008 list of the 400 richest Americans. His net worth was estimated at $1.4 billion. WORCESTER —  Jeff Greene, a flamboyant real estate magnate and billionaire investor who grew up in Worcester, is pursuing an eleventh-hour bid [...]

Google News Adds Another Way For Publishers To Control Access

Google News Adds Another Way For Publishers To Control Access

Yesterday’s notice from Google (NSDQ: GOOG) that publishers would be able to block access to more than five stories in 24 hours set off a wave of claims that the change in the First Click Free program was a deal with critic News Corp (NYSE: NWS) and/or that the search engine was giving in to [...]

Fitch Ratings Expects Some Top Newspaper Sites to Try Paid Content in 2010 — and Fail

Fitch Ratings Expects Some Top Newspaper Sites to Try Paid Content in 2010 — and Fail

By Jennifer Saba Published: December 03, 2009 1:45 PM ET NEW YORK The worst of the advertising downturn has already passed — but don’t expect newspapers to be on the ride up, Fitch Ratings says in its 2010 Media Outlook report released Thursday. Fitch analysts Mike Simonton and Jamie Rizzo pointedly state that some media, [...]

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